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It is important to know exactly what you are up against when dealing with the media. That’s why Joni Brander offers one-on-one training for professionals who deal directly with television-internet-radio-print media interviews and press conferences. Brander’s training gives you hands-on experience; you’ll role-play various situations which will be recorded on tape. The tape is yours to keep as a handy reference guide.

What you’ll learn:

Diversion techniques
The reporter’s agenda
How to speak in soundbites
How to prepare for the interview
The importance of listening skills
Telephone interviewing techniques
How to handle the ambush interview
How to use the press to your advantage
Press conference and public hearing tactics
Wardrobe, makeup and hair tips for television
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